HOW TO INCREASE THE NUMBER OF LISTENERS OF YOUR RADIO STATION?

1. The first thing you have to do is define your initial audience.

To achieve this, you must ask yourself some of these questions and answer them consciously. Note that we are talking about a first instance, where in theory, we have 0 (zero) listeners.

• To which countries, provinces will I start broadcasting?
• What audience do you want to reach? 15 to 20 years old, 20 to 30 years old, etc…
• What music does this group of people listen to?
• What interests do they have in common?

2. Be consistent

This section is perhaps the most important of all, and it is an invitation not to get discouraged, given that if you do, perhaps just when your efforts are about to give results, you close and provoke the wrath of your possible future listeners…

Keep in mind that the best radios are not made in 1 or 2 months, some have been experimenting and trying things for years, although today everything is a little easier thanks to technology, the important thing is that you never abandon your project and that you look for it to become something that is useful and even necessary for your listeners, generates addiction to your radio….!!! only then will you see the results and earn money with it

3. MUSIC AND STREAMING QUALITY The selected music and uncut streaming quality is undoubtedly a key element. If you broadcast from your PC to our servers or another public or private server you must take into account that your PC does not cause interruptions due to crashes, file downloads, automatic activations of programs (antivirus), use of messenger, etc.

 The optimal thing is that the computer that performs the data upload (audio) has a good processor and 1 memory ram – at least – along with a broadband connection from a good Internet service provider.

 STREAMING SUR 20 RADIO guarantees 99.9% uptime on all audio streaming services. Visit our Streaming Radio plans (click here)

4. USE OF SOCIAL NETWORKS

Taking into account the evolution of social networks and their link with strategic marketing on the Internet, each Radio must have an account on Facebook, Myspace and / or Twitter. And that visitors have the possibility to become fans or friends from the home page of their website. Once we have several fans on Facebook (e.g.) to that list we have to communicate the special programs by sending multiple messages, for example: Today 21.00 Hs special of the Beatles, do not miss it. More a detail of the scheduled.

5. IMPROVE THE WEB POSITIONING OF YOUR SITE

Your site has sitemap.xml? Indexing the sitemap to Google is a very effective web positioning strategy.

There is a very powerful SEO tool for Webmaster, do you use it, do you know it?

https://www.google.com/webmasters/tools/

6. ENHANCE HEARING

Incorporate guest programming, DJ's, mention collaborators, that is, try to communicate the idea that there is a work team, no matter how small this is in the case of radios that are just starting.

7. INTERACTIVITY AND DYNAMISM

Greater interactivity and dynamism: provide a phone, skype account, messenger, etc., so that listeners can communicate live and ask for topics, send greetings and dedications.

8. CONTINUITY WITH CHANGES AND PERMANENCES.

To say of internet marketing strategies "The only permanent thing is change" (Heraclitus)

However, it should be clarified that what works well is good to remain.

9. REGISTER YOUR RADIO IN SPECIALIZED DIRECTORIES

Register your radio in specialized directories, here are some of them:

1.        http://www.radiosonlinefm.com/agreguesusitio/

2.        http://indicelatino.com/alta.php?cat=15

3.        http://www.enlacepedia.com/agregar-url.htm

4.        http://www.endirectorio.com/enlaces-con-endirectorio-com-agregar-web-o-blog-al-directorio/